The Lazlo brand comes from the surname of founder Edina Lazlo. Edina has been attending design fairs since 2009, mainly in Austria. She has created a number of collections under different brands, both alone and with the help of others. At the beginning of 2012 she started her own brand which is based only on her own designs.
These collections do not vary according to season like the traditional well known brands and they don´t follow colour-trends. They are always based on an idea, thought or concept and mixed with other artistic elements.
Edina´s goal is to create a brand that is young, girly, wild and also full of feelings. Simple, new and wearable.